Hasbro - Trivial Pursuit Hotel
Role: Creative Director | Strategy/ Idea & Eco System Development / Creative Supervision / Production Supervision/ Client Managemement
Check In With Your Brain.
The Trivial Pursuit board game struggled with low awareness in Russia.
We opened the world’s first hotel that accepted knowledge as the only way to pay
The impact reached far beyond advertising.
A major real estate developer invited Hasbro Russia to build a permanent hotel, and Hasbro brand manager got an offer to lead a regional Ministry of Tourism.
Credits:
Leadership and Creative Direction
Evgenii Shiniaev — Creative Director
Andrey Yarinich — Creative Director
Ilya Khrushchev — Client Service Director
Kirill Iorish — Strategic Planning Director
Creative Team, Design & Art
Roman Kazakov — Interactive Projects Group Head
Ilya Ilyaskin — Digital Art Director
Mikhail Yarovikov — Art Director
Sergey Vasyanin — Designer
Valeria Pauli — Designer
Video Production
Egor Gorbunov — Producer
Ilya Aksyonov — Director
Yan Yasinsky — D.O.P.
Polina Gavrilova — Production Designer
Production
Sergey Khinsky — Creative Producer
Yulia Merkulova — Project manager
Larisa Paramonova — Managing Director of ARC Retail Russia
Julia Drozdova — Customer Relations Director
Account Management
Daria Tarasova — Senior Account Manager
Ekaterina Beloshkurskaya — Interactive Project Manager