First Ad That Prefers To Hide
Role: Creative Director | Strategy/ Idea Development / Production Supervision
When a presidential embargo banned imports of European food into Russia, a small but brave Italian salumeria in Moscow told us:
“Do whatever it takes. We need sales”.
It ended with journalists
all over the world covering
the 21-square-metre deli
(The deli is alive and kicking.
After a storm of interviews, Giulio went on to open a restaurant called
La Scarpetta)
Credits:
Leadership & Creative Direction
Evgenii Shiniaev — Creative Director
Mikhail Tkachenko — Creative Director
Technology
Alexander Selifonov — Technology Director
Valeriy Oreshnikov — Technical Assistant
Account Management
Vera Kriulets — Account Supervisor
Production
Nikolay Shinkarenko — Director Of Photography