WWF - Allforbear.com
Role: Senior Copywriter | Idea Development / Production Supervision/
In 2014, we launched a gamified experience where digital engagement expanded a virtual polar bear habitat.
The project spread organically across the country, with football clubs, public figures and politicians sharing it pro bono. It went on to secure free placement on Moscow’s largest media facades and helped fund WWF Arctic patrols.
Credits:
Leadership
Nikolay Megvelidze — Creative Director
Ekaterina Guvakova — Client Service Director
Creative Team & Supervision
Evgenii Shiniaev — Senior Copywriter
Mikhail Tkachenko — Art Director
Strategy & Social
Roman Sidorov — Strategic Planning Manager
Ekaterina Strelnikova — Social Media Specialist
Account Management (BBDO)
Vladlena Obukhova — Group Account Director Ekaterina Chistova — Senior Account Manager
Maria Urnova — Senior Account Manager
Digital Production (2nova Interactive)
Elena Pugovkina — Digital Producer
Julia Trifonova — Account Manager
Oleg Medvedev — Art Director
Oleg Vorontsov — Illustrator
Coders
Ivan Nikitin
Nikita Zulyaev
Sergey Moiseev
Aleksey Romanenko
Julia Shapovalova