The Advertising Hijack
Role: Creative Director | Idea & Eco System Development / Creative Supervision
Before 2017, Visa and Mastercard were the only names Russians trusted.
When MIR launched, people didn't believe a local card could actually buy anything.
The approach was simple: why buy tons of media when you can hijack it?
We launched a copy-only campaign that turned every other brand’s ad into ours.
(And, yes - we did it before Tide)
The rest of the films:
And the case study
Credits:
Leadership
Evgenii Shiniaev — Creative Director
Andrey Yarynich — Creative Director
Creative Team
Stanislav Kabulin — Art Director
Maxim Kitaev — Art Director
Strategy
Veronika Danilova — Strategic Planning Director Alexandra Khachaturova — Strategist
Production
Alexey Vasiliev — Producer
Olesya Kudryashova — Producer
Account Management
Ilya Khrushchev — Client Service Director
Ekaterina Zemtsova — Account Director
Valeria Zubova — Account Manager